Internal Unsolicited Proposal for Glamstone Company

Internal Unsolicited Proposal for Glamstone Company Introduction Over the last many years, Glamstone quarry has been generating aggregates of numerous sizes with an objective of meeting the demand of the engineering as well as construction tasks within a radius of thirty kilometers of Pendle (Ghose and Dhar 394).Advertising We will write a custom proposal sample on Internal Unsolicited Proposal for Glamstone Company specifically for you for only $16.05 $11/page Learn More This quarry is until now utilizing old machinery and technologies and, as a result, it only generates 500, 000 tones of aggregates of distinct sizes per year which are supplied in the local market within a radius of thirty kilometers from the quarry. Because the United Kingdom wide group of quarries has taken over the operations of the Glamstone quarry, the new owners are looking forward to increase the profitability of the quarry in addition to ensuring that the quarry maintains its long-term viability and competitiveness in the volatile gl obal market. Besides, it aims at modernizing the existing technologies by replacing the outdated technologies with new ones as well as maintaining a good relationship between the local community and the quarry. This paper will attempt to lay down a strategic action plan for the quarry that will provide new directions to the current owners of the quarry. Objectives The core objective of this research proposal is to provide a comprehensive action plan of how to increase the supply of the company’s product to meet the demand in order to increase the profitability of the quarry as well as how to retain its long term viability on the basis of the projected market. Product Aggregates are crucial products which are utilized for all civil engineering as well as construction tasks. They are made in array of sizes and they are main materials in construction works. The Plan While taking into consideration the projected market, the action plan proposed in this paper will place more focus on the following underlying elements: technology, machinery, transportation, expansion, environment and local community.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Technology Over the last many years, the technological advancement has played a critical role in bringing critical transformations in consumption and production sectors in the global world. The use of advanced technology has enabled quarries to increase their general output while at the same time minimizing the production costs. The findings from various studies have indicated that advanced technologies are increasingly being utilized to generate products both in the developed world as well as in developing countries such as Africa and Asia (Swamidass 84). These aggregates are produced in different sizes and are of critical importance in civil engineering as well as construction works. Due to the ever-rising de mand for bridges, roads, business and new residential complexes, modern technologies are required in order to effectively deal with these issues. Glamstone quarry, in particular, has not been able to meet these ever-growing demands because of their continuous reliance on old technologies in the generation of aggregates. Despite the fact that the introduction of modern technology requires huge capital and high maintenance costs, it is viable in the long run and it can possess the potential to increase profit as well as enhancing the competitiveness of the quarry in the global market. Besides, the production costs are greatly minimized when new technologies are adopted. Machinery The Glamstone quarry requires new machines if desired results are to be expected. The findings of various studies have indicated that new machines have the capacity to increase the general output of the firm in addition to boosting its competitiveness and viability in the volatile global market (Swain 249). T o this effect, modern/new technology will not be of any critical importance if there is absence of new machinery. Presently, Glamstone quarry are employing machinery that are outdated and as such, new machinery needs to be introduced instead of hauling the existing old machinery. Numerous modern machineries are available in the market that can play an integral role in increasing the profitability of the quarry in addition to maintaining its viability in the global market (Redmond and Romero 56). To this effect, new technology must go hand in hand with new machinery.Advertising We will write a custom proposal sample on Internal Unsolicited Proposal for Glamstone Company specifically for you for only $16.05 $11/page Learn More Currently, only a half a million tons are generated by the Glamstone quarry with the strength of 30 employees instead of 0.75 million tones using 30 employees. In essence, the quarry should be generating 2.25 million tones of aggregates annually with the current strength of workers. However, this does not seem realistic as long as the Glamstone quarry continues to rely on the old technology and machinery. Assuming that this production level is attained, it will not be viable in the long run due to the fact that the current market consumes approximately a half a million tones of aggregates annually and currently, there is a need to expand this market in order to reach the target of one million tons of aggregates per year. This signifies that the current workforce should be cut down to about 12 or 15 workers and the remaining employees to be given some form of compensation or given new responsibilities. For instance, the remaining employees should undergo training on how to drive new trucks that this study is proposing or given extensive training on marketing related issues such as exploring new markets and attracting new potential customers to the company. Conveyor Tube There are various new machines which have bee n introduced in the market and which can play an integral role in increasing the production and supply of aggregates from the Glamstone quarry (Ghose and Dhar 410). Owing to the fact that this study is proposing for the operations in South quarry, it will be crucial to categorically mention the new machinery plus its utility. This machine is perceived by many to possess the potential of revitalizing the operations of the quarry. To this effect, this study is proposing a new machine referred to as conveyor. Soon after the South quarry is launched, the biggest problem will be how to transport the generated aggregates into the local market. The process of modernization entails constructing convey lines from the quarry to the loading line so as to minimize road congestion and undesirable traffic on the single road which is the main medium of transportation. Instead of using traditional belt conveyors, this paper proposes that new pipe conveyors which are currently available in the marke t and which possess more potential when compared with the traditional belt conveyors. Besides, conveyor pipe will greatly minimize environmental pollution brought about by dust and noise when transporting aggregates from the quarry to the loading line. Once the aggregates are loaded to conveyor pipe, its belts result into a tubular shape after being folded.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This shape plays a critical role in minimizing any form of contamination or leakage. Moreover, this resultant shape allows the conveyor pipe to run along winding ways and to travel horizontally or vertically and as such it can escape any barrier that may try to deter its movement. As noted by Scott and Malcolm, conveyor pipes promises transportation in both direction in addition to guaranteeing cleanliness along the path. They will as well minimize the dust emission in the nearby area and reduce the traffic load on the community road (256). Transportation Currently, trucks that possess the loading capacity of 30 tonnes are being used by Glamstone quarry and are not effective in transporting aggregates to the loading point. This has made the quarry operate only within a radius of 30 kilometers. This paper proposes that if advanced Lorries with loading capacity of 50 tones and above are used in carrying the aggregates, the profitability of the quarry will be increased and its viabilit y maintained. Besides, these new Lorries will have the potential to extend the local market beyond 50 kilometers. The expanded market will bring more customers and business to the quarry and as such, the quarry will increase its production of aggregates to one million tonnes or more per year. For instance, the nearby redevelopment action plan by the waterside of the adjacent city can have the potential to consume 0.25 million tonnes of aggregates annually. These goals will only be attained efficient services are provided by the quarry as well as meeting the projected market demands. The operations that are being carried in the South will increase the production of aggregates. However, these operations are faced with various problems such as lack of availability of efficient and reliable transportation. Presently, there is only a single road which criss-crosses the South and North quarries and it is being shared with the local community. If the quarry decides to rely on this road for its operations the objectives of increasing its profitability as well as maintain its viability in the volatile global market will remain a dream. However, the quarry can decide to use the road by initiating one of the following options: To use conveyor pipes to transport aggregates from the quarry to the loading point. This project will cost approximately 0.67 million dollars to construct a tunnel that will pass under the road which is estimated to cost 0.54 million dollars. The final option is construct a bridge for the local people and close the road. This project is projected to cost approximately 0.22 million dollars. By using SWOT analysis in analyzing the above available options, this paper recommends that although the second option is cost effective and most favorable, it is likely to face more opposition from the local community. The first option will be the best due to the fact that the cost incurred by initiating the project will be recovered in future through reducing t he cost of protecting the environment as well as minimizing transportation expenses. Figure 1. Materials transport to a nearby quarry through covered conveyor belts. Source: Roach (27). Conclusion It is apparent in the report a comprehensive action plan for Glamstone quarry is needed in order to increase the profitability of the quarry in addition to maintaining its viability in the volatile global market. Some of the recommended action to be taken by the quarry includes purchasing conveyor pipes that will play a critical in transporting aggregates from the quarry to the loading point. This machine has the potential to reduce environmental pollution as well as minimizing traffic congestion. Other options explored in this report should also be taken into considerations. Ghose, Ajoy and B. Dhar. Mining: Challenges of the 21st Century. New Delhi: APH Publishing. 2000. Print. Redmond, Steve and V. Romero. Rapid Excavation and Tunneling Conference Proceedings. London: SME. 2011. Print. Roach, Michael. North American Tunnelling 2008 Proceedings. London: SME. 2008. Print. Scott, Wright and C. Malcolm. Industrial Minerals and Extractive Industry Geology. London: Geological Society. 2002. Print. Swain, Anup. Mechanical Operations. Noida: Tata McGraw-hill Education. 2011. Print. Swamidass, Paul. Encyclopedia of Production and Manufacturing Management. New York: Springer. 2000. Print.

A Diploma is not a Degree

A Diploma is not a Degree A Diploma is not a Degree A Diploma is not a Degree By Maeve Maddox The word degree has many meanings, but in academic terms, it refers to a certification awarded at the university level. The B.A. degree (Bachelor of Arts), for example, is awarded upon completion of a four-year program of study requiring a specified minimum of credits. An M.A. degree (Master of Arts) requires two or more years of study beyond the B.A. and carries with it the passing of certain examinations and, usually, the completion of a thesis or other research project. The Ph.D. degree (Doctor of Philosophy) requires several more years of study, examinations, and research projects beyond the M.A. In addition to the degrees awarded by four-year institutions of higher learning, community colleges offer the Associate Degree upon completion of two years of study beyond high school. A diploma, on the other hand, is a document testifying to the completion of a course of study. Any graduate, whether of a university, a high school, or a six-week course in Spanish, will receive a diploma. High schools issue diplomas and certificates of attendance, but they do not award degrees. To describe a person as having a high school degree is an error of fact as well as one of diction. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:75 Contronyms (Words with Contradictory Meanings)Top 11 Writing Apps for iOS (iPhone and iPad)50 Plain-Language Substitutions for Wordy Phrases

Sasha Jensen's Interior Landscape Essay Example | Topics and Well Written Essays - 750 words

Sasha Jensen's Interior Landscape - Essay Example How she sees the world and life, how individuals should treat them, is expressed in the scene she describes when remembering that job in the dress shop, dealing with the bald, old Englishwoman and her daughter. This is how she would like to be, not how she was, or is. Already, we see the complexity of this character. She has suffered betrayal, dreadful poverty, the death of a child and many hurts and views herself as a victim. Yet she retains a fine sense of irony, the ability to see through others, and a recognition of her own condition and despair. She is contradictory in the extreme, This last comment gives an insight into Sasha's alienation, 'they' always seeing her in ways she does not perceive herself, 'they' always wanting to take from her. On the other hand, in contradiction, she agrees to, then seeks the company of the young Russian, visits the painter and goes to great lengths to improve her appearance, with make up, hair dye and a new hat. That these 'improvements' make Sasha feel good, signifies a universal truth, without offending feminist principles; that most females would relate to these feelings. She becomes empowered, this person who is at times incapable of expressing her intelligent and perceptive thoughts aloud, past or present. Using the strength of that empowerment, she sees Rene, the gigolo, as an opportunity to pay back for the hurts endured throughout her life. In fact, they recognize in each other, two outsiders, wounded in many ways. Sasha's perceptions are so damaged that she is unable to trust that he will cause no further hurt. So ali enated is she from the concept of human kindness, just for its own sake, that she continues to let her experiences prevent her from accepting his offer of just loving kindness for one night. While the prospect of meeting him again excites, Sasha encapsulates her feelings thus: 'I won't do a thing - not a thing. I will not grimace and posture before these

The value and impact of information technology investments and the Thesis

The value and impact of information technology investments and the implications of those investements for effective management of the information systems organization - Thesis Example It has been concluded after performing this research that the technological resources are allocated by investing in the field of the information technology. Different firms which are existing and running business want to improve their operations and working systems of the business. Hence the impacts which are measured after the implementation of these technological advancements are known as the intangible benefits. These initiatives are increasing more in the developing countries which is discussed in detail in the report. This factor contributes in the overall economical performance of the organization as well as to the country. Moreover it is beneficial for the competition also. There are several reasons which are present in the thesis for which organization wants to improve the overall operations or few departments with the help of information technology investment. The value that is achieved by the use of IT is also described in paper for having a clear idea about the advantages and uses of these types of investments. The paper concludes with in-depth analysis of the framework discussed and provides some options which can be implemented in organizations looking for IT advancement. Technological advancements in every field are necessary and should be used by organizations striving for their development. Every organization whether big or small needs to be updated and want to invest more in the field of information technology. Every organization works specifically on improving their operations and processes with the help of latest information technology techniques and processes. Large companies focus more on these types of investments in order to get the maximum output from its operations and to earn more revenues.

The Impact of using New Technology in Art Exhibitions Dissertation

The Impact of using New Technology in Art Exhibitions - Dissertation Example The traditional exhibition industry has been altered with the addition of technological dynamics. Technology in this field has not only enhanced the emotional expression of art but also made networking more efficient. It has affected the way viewers observe and appreciate art and exhibitions. It has even widened the spectrum of viewers by creating the interest of more and more people. Advancements in technology offer many benefits to the museum industry but these benefits are accompanied by challenges as well. The plans of Minsheng Art Museum can shed some light on the impact of modern technology on its business. This impact may not necessarily be for the best and this will be analyzed later in the paper. Technology has greatly influenced our lifestyle and will continue to do so in the future; therefore, its impact cannot be ignored. Minsheng Art Museum has introduced several innovative methods in its business of exhibitions. These technological methods involve the use of Ipad, Itouc h and Iphone and their relevant applications. Moreover, the museum’s management has initiated contact with Apple to promote its business and Apple has orally assured its support. This cooperation will give birth to a fully digital art gallery that will include guidance system, app client software, on-line exhibitions and virtual exhibitions. This plan is still in the early stages therefore the precise details are unavailable. However, the museum has already started using official micro-blogging. The idea of using the cellular technology springs from the growing interactive relationship between the audience and their high-tech cell phones. The experience of art galleries and exhibitions can be encompassed in this user-phone interaction and that it how it will be promoted among cellular users. Cell phones have become more personal in nature in this modern day and age. Moreover, they do not just serve the purpose of establishing contact with fellow humans. Cell phones have now e ntered a whole new era where they have become high-tech machines. These machines hold great importance to their holders as they represent their personalities. Cell phones have become so advanced that they can even serve the purpose of a mini computer. All of these attributes make cell phones the ideal candidate to promote art and history. Museums have the opportunity to use this technology to provide their audience with a virtual experience of what they have to offer. Apple products have become extremely popular among the youth as it offers a wide range of applications. These applications present a great opportunity to exhibition curators. Museums can use these applications to spread their message. This message in turn promotes the museum and attracts more people. The museum has resorted to the use of online social media for marketing as well. Facebook and twitter could not be used in China so that is why the museum uses Weibo which is an online social media website like Facebook. T he museum promotes its exhibitions through Weibo. This is similar to the use â€Å"What’s app† in Iphone. Iphone or Ipod applications can be used as navigator for the exhibition. This technology is already available in Iphone but the key is to know how to use it to promote this business. These applications can serve their purpose by helping the audience make up their opinion about the exhibition. The museum can provide information on the content of the exhibition on such Iphone applications. This was the audience can

The use of social networking in brand promotion

The use of social networking in brand promotion Introduction: Social Networking concept is new in the current business world however its emergence was started two decades ago when the internet was growing and becoming popular among the population. There is a latest trend of using social networking sites for brand promotion however the businesses are realizing slowly of using social networking sites for brand promotion. It has become a global phenomenon for the population as one third of the world population visit social networking sites and blog sites (Fatrhi, 2007). The way of spending the time over the internet by the population is changing day by day which has brought in the greater attention of marketer to change their brand promotion strategies accordingly. Using the social networking website for engaging the people into online communities and promoting the brand over these websites is the latest trend. Social network affect the purchase decision making process of consumers which make the difference in the branding and marketing strategies . However social networking websites are useful for the marketers to increase the brand awareness and product awareness. As per the recent research survey conducted by i-prospect research suggested that 48% of the research marketers have successfully placed the content on websites to create the brand awareness among the target customers (Holden, 2006). Social networking sites are also helpful for increasing the web traffic, increasing the customer loyalty and the success of new product launch. However apart from such benefits, a major role played by social networking websites is promoting the brand. If considering the example of Skoda, it gives the substantial results for such instance. Skoda has created the community of about 2000 people through social media. This community was started when a female customer has posted its comment about the after sales services of Skoda and a person has picked this comment and posted it on social networking site (Muncaster, 2007). It is not only the corporate biggies who have used social networking sites as a medium to promote their brand but also a phenomena of retailing the designers label to increase the brand awareness among the target customers. Looking at the importance of social networking, this research aims to analyzing the impact of social networking sites on brand promotion. This chapter provides the brief introduction about the research study, including the aims and objectives of the research, significance of the research and rationale behind conducting this research study. Aims and Objectives of the Research: The aim of this research is to analyze the impact of social networking sites on brand promotion. In order to fulfill the aim of the research, researcher has laid down following research objectives which has been achieved in this research as a part of research aim. To understand the importance of social networking websites in branding strategy To determine the advantage of using social media in marketing and branding To understand the current and future scope viability of social media To identify the strategies of companies using social media as a medium for promoting their brand In order to achieve the above research objectives, the research has addressed the following research questions in this study. RQ1: What is the importance of social networking sites in branding and marketing? RQ2: What are the advantages for a marketer in using social media for its marketing and branding strategy? RQ3: What is the current and future scope viability of social media? RQ4: What are the strategies used by companies for using social media in promoting their brands among the target customers? Significance of the Research: This research study is contributing significantly in the studies of marketing and brand management where the researcher has provided some key facts about the current usage of social networking sites in brand promotion and marketing. The research findings will help the marketers to understand the advantage of using social media as a medium for promoting their brands and they can integrate these findings in preparing their brand strategy. In addition to this, the research work provided the base for future academic researchers to conduct the research in the social networking space in relation to the marketing and branding management. Rationale behind the Research: Reason for conducting this research is to get the deeper insight about how the companies are using social networking websites for promoting their brand and in what ways they are making it effective among the target customers. In this way researcher would be able to get greater learning in the field of marketing and brand management and can integrate these findings into its professional career. Chapter Scheme of the Research: It is essential to divide the complete research into sub sections or chapters to get the sequential understanding of every step taken by the research for completing the research. Therefore researcher has segregated the complete research into fiver chapters. First chapter of the research provide the brief introduction about the research. Second chapter provided the literature of the research. Third chapter includes the research methodology. Fourth chapter provided the discussion, analysis and findings of the research. Last and fifth chapter includes the conclusion drawn by the research from the key findings and provided the recommendation to marketers. Summary: There is a latest trend of using social networking sites for brand promotion however the businesses are realizing slowly of using social networking sites for brand promotion. The aim of this research is to analyze the impact of social networking sites on brand promotion. Social network affect the purchase decision making process of consumers which make the difference in the branding and marketing strategies. However social networking websites are useful for the marketers to increase the brand awareness and product awareness. Reason for conducting this research is to get the deeper insight about how the companies are using social networking websites for promoting their brand. This chapter provided the brief introduction of the researcher to the reader. Chapter 2: Literature Review 2.1 Introduction: Social networking sites such as Facebook (400 million users worldwide) and Orkut (100 million), or the micro-blogging site Twitter (which crossed 10 billion tweets recently) may offer engaging distractions to the average user. But the numbers add up to a dizzying truth for brands: social networking sites (SNS) and sites like Twitter are prodigiously fertile spaces to harvest ad business. Adgully speaks to Indias leading brand nurturers and digital agencies to understand how they are leveraging the networking revolution. Social Networking soon became a way for brand Marketing and promotion on social sphere, whereby, the enterprises started using these online communities or websites for developing contacts and driving traffic to their respective websites. Today, these social networking websites form the main tool of social media marketing. The most commonly used websites that have become drastically popular over last couple of years are Twitter and Facebook. Following these two are som e other sites such as LinkedIn, My Space, Digg and StumbleUpon (Adler Kwon, 2002).   Facebook is a Social Networking Site which helps friends and colleagues to share dialogues with each other through Wall Posts, Messages and Comments. Today, Facebook has more than 350 million members and still counting. This site experiences more than two million clicks per day. Statistics state that users spend an average of 20 minutes per day in Facebook. The advanced functionalities of Facebook allow the users a longer shelf life. A user can view your files which are more than five years old. With such wonderful features, Facebook soon became one of the lethal tools of SMM and SMO. Businesses, especially small scale business houses started using the medium of Facebook to promote their brands and services. Setting up a business page and initiating and regulating interactions with the visitors are some of the strategies that business houses adhere to, in Facebook (Alba, 2003). 2.2 Popularity of Social Networking Sites in Developing Countries: The online penetration is just 3-4 per cent, and less than 1 per cent of our total population has a Facebook account. And the percentage of people using Twitter is even smaller. Mehra said that despite the percentages, developing countries like India were already the 5th largest consumer of Twitter in the world, owing largely to Bollywoods enthusiasm for it. And we are in the Top 10 list of consumers of Facebook. Rahul Mehta, the business head of Chings Secret, said, There are approximately 5 crore Indians and 1 crore NRIs online. Facebook alone has 1.2 crore Indians and 40 lakh NRIs. Mehta said the RoI on social media was substantially higher than what was offered by traditional media (Albrecht Adelman, 2007). These numbers are comparable to most national newspapers, Mehta said. Facebook is best place to reach Sec A+, A and B+. With internet penetration deepening, the numbers will rise in the next three to four years, he said. Chings Secret has 98,826 (and counting) fans on Faceboo k. Khushboo Maheshwari, the head (digital) of OMD, said, Today, 5% of Indian population has an online presence and it is growing at a rate of 35% CAGR. In other words, 50 million users have a presence on social media. And the numbers were growing, Maheshwari said. With the government planning to spend Rs18,000 crore over the next three years to lay a 5 lakh km optic fibre cable network to reach every gram panchayat, the growth rate is going to touch 100% CAGR, Maheshwari said. Mobile, web, and broadband will be critical to the growth in the coming years, Maheshwari said. Mihir Ferrao, who looks into Social Media Optimization and ORM at Starcom IP feels that Internet in India needs to grow by at least 20 to 25% year on year, to shake off the constant comparisons with TV and Print (Alkire, Collum, Kaswan, Love, 2008). He said, The only reason why we do not get a fare share of advertising budgets is because, next to the reach penetration of TV or Print, we are very small. But if we look at the concentration of brand TGs on TV Internet, then surely the Internet will have higher traction. Sagar Dhoke, the founder of Fun Element said that the e-revolution had helped to bridge the gap between the product and the end consumer, be it for a movie or an FMCG product. As for the group being targeted online by marketers, Ritesh Patel, the brand manager of CEAT, said, Social media has indeed proved to be a very useful medium for a brand like CEAT. He said that CEAT aspired to be a youthful brand and it finds complete match of TG in this medium (Arabie, 2004). 2.3 The Approach: Sandeep Singh, the business head of Quasar, said that promotional activities designed for online platforms could be a campaign lead in which the target audience is engaged for a specific purpose and for a short duration. Or, brands could choose a more strategic and long-term initiative. In a campaign lead, the idea is to use social media platforms to create a buzz and receive feedback from the community represented by the target audience, Singh said. Strategic initiatives involve the management of social presence from brands online-reputation standpoint, and the use of social platforms as a medium of continued dialogue with the prospects and customers. Singh said experience suggested that the one-size-fits-all approach did not work. Every product and campaign needs a different approach and activation strategy, he said (Bainbridge, Brent, Carley, Heise, Macy, Markovsky, Skvoretz, 1994). Maheshwari of OMD described one of the agencys typical media activities. Motilal Oswal Financial Services Limited has been quite active on the social media, Maheshwari said. We have uploaded Wealth Creation Study (WCS) Videos on You Tube and also created a Linked In event page for the WCS awards ceremony. Besides, we also have a scribed page where we have uploaded different annual WC Studies. The creation of Wikipedia pages on the Motilal Oswal Group, on Motilal Oswal and Raamdeo Agrawal had been completed, Maheshwari said. As a result of these activities, seven out of 10 results on Google are owned and controlled by Brand Motilal Oswal for the search Wealth Creation Study, Maheshwari said (Baker Hubert, 2001). Zapak has carried out several similar campaigns; Axe, Ponds, and Mahindra campaigns which used a mix of available options are among the most successful Zapak works. Mehra listed the focus areas: Fan pages and groups, gaming and other fun applications on platforms like Orkut and Facebook, an active handle on Twitter. Mehra said it was essential to link the APIs (application programming interface) like OpenID and Facebook Connect to ones site to promote easy communication and conversations (Barabasi, 2002). Chings Secret advertises regularly on Facebook and YouTube, the brands Mehta said. But a lot of traffic has been generated virally because of the content, quizzes, contests on Facebook. He said that in the end, social media was a long-term strategic investment. It is not brand building but genuine relationship creation and maintenance, he said. And like any relationship, it takes time to build. Describing the two aspects of promotion social applications and paid advertising -they use both options equally well. For Emotional Attyachar, social advertising was placed on Facebook and other sites. And we also released an application on Facebook, Mistry said. Applications turn on engagement to high levels, users get to communicate with the brand, and they understand the values of the shows. On the other hand, advertising draws people who are unexposed to the brand. So the two options serve different purposes and we use as much of both as they can (Barnlund Harland, 2005). Patel of CEAT said that any one people-engagement tactic would not work in isolation. If they create a fantastic social application and do not promote it, it will die a natural death owing to the lack of critical mass required to give it a viral effect. Similarly, only paid advertising will fail to generate brand interaction with consumers which is the essence of social media. Such a tactic would evoke the fee ling of a one-night stand and customer would probably not engage with the brand in question in the future. Starcom IPs Ferrao, also said that lots of their clients are slowly waking up to the fact that social media is a growing phenomena in India. Some of their clients whom they have brought onto the social space are Himalaya Herbal Tea and Foster, while they are enhancing the social presence of brands like Tata Teleservices and Pantaloons. The results they have got, in terms of fans on Facebook and followers on Twitter etc. have given the client reasons to be excited. And has initiated thoughts of how do they leverage these groups further (Bernard Killworth, 2003). 2.4 Pros and Cons: Every platform has certain advantages and disadvantages, so its a question any longer of them wanting to be on it or not. The advantages are varied: right from being able to monetize certain things to being able to put your content out there; to getting feedback from users. In the past, people could not connect to a brand on a one-on-one basis, but social media allowed that to happen. Most brands feel that going to SNS will put their brands up for public scrutiny, which is considered a disadvantage. But it is considering that to be an advantage because it gives them a good reality check to improve your product or service. But on this channel, Singh warned, one wrong step could snowball into something highly detrimental to ones brand, in matter of minutes. So they should learn to do it well than not doing it at all, as you cant run away from such platforms if their consumers are flocking them (Bonacich, 2002). They will have to embrace them today or tomorrow. SNS can definitely contri bute to making or breaking the brand image. Brands should be very cautious in venturing into SNS. While developing games for the brands, Dhoke suggests subtle branding techniques to his clients. Constant hammering of the product is a complete turn-off to the player and user, he said. Same applies to social applications and games. The app should highlight the main features of the app in a very exciting way rather than in the brochure style. Maheshwari endorsed Dhokes assertion about treading carefully. Yes, a single bad comment or rumor can severely damage the reputation that a brand like MOFSL has taken great pains to establish over the years, Maheshwari said. Also since SNS connect users from different parts of the world, it takes little to no time for bad news to spread. Patel strongly believes that a consumers negative feedback could be used to create customer delight. Today, more and more brands are engaging directly with consumers through various discussion forums, networking sites and forums to understand their expectations (Borgatti Everett, 1999) Ferrao of Starcom IP sees the clear advantage of social networking sites in the entire brand experience which one can bring to the consumer. He said, With Facebook and Twitter, you can communicate so many brand properties to those people who want to listen! he believes that by doing so, you know the effort is not going to waste and that your initiatives could actually lead to sales (Burt, 2008). 2.5 The Future: Patel also highlighted the fact that only a select age group was active in social media. While Youngistan is spending more time online, the older age group is not very active yet. Also, online options are more popular in metro and tier-II cities. Internet penetration is still an issue in rural India. But Dhoke sees things differently. Things will change in the next five to six years. When 3G is operational, the number of internet users will grow by about 25-35%. It is estimated that by 2013, India will have the third largest Internet user base. Singh goes a step further and says that as in the West, the audience is now online. When you refer to the audience, these are the guys with high disposable incomes and spending power. These guys are online for sure. And most brands are eying their wallets. If you talk about numbers, we still have some way to go to before the medium reaches the masses. The Indian audience was enjoying the internet and its offerings. Gaming is an offering that h as now become a passion among the youth (Carley Krackhardt, 1996). The online gaming industry is growing and how! Year-on-year, they are recording a rise in the number of gamers in the country. Zapak, which was started just three years ago, already had 7 million unique registered users, and continues to grow. Soon, there will be a day when the online Indian farmers on Farmville will outnumber all the real farmers of our country put together. Other than Twitter and Facebook, there are couples of other websites that have gained immense popularity. LinkdIn is a professional social media website where a stream of professional gets the chance to review and interact with their counterparts. With more than 50 lacs people registered with this site, LinkedIn offers a solid platform for establishing new business relationships. LinkdIn by facilitating more of a personal communication between the business professionals can help the business as a whole. MySpace also have a massive impact in the social networking world. Once registered with MySpace, a user can not only inform the entire networking circle about their likes and dislikes but can also submit videos. A lot of personal stuffs can also be added to the site, and an active mode of communication can be initiated. MySpace also helps in Social Media Marketing by enabling the businesses to create their own profile page and communities and develop interactive dialogues with targeted mass of people. This enables in building brand awareness and can be of immense help to small business houses. Social media and networking Sites have not only contributed to take inter-personal communication to a different level, but also have been a great marketing tool for the small businesses. Well planned approach to social media marketing via social networking sites can be of great help in promoting the business, create proper brand awareness and in the end, meet the ultimate business ends. A business house must have proper expertise and planning to approach in the network so as to reap the fruits of benefits to the very best (Cartwright Harary, 2007). 2.6 Spreading brand awareness: We all know word-of-mouth propagation is a great way of spreading your brand awareness. This is what social network can do. As soon as brand becomes recognizable to a large number of customers, they start discussion about the product. Maximum people who are satisfied with the product they often post their comments through these social networking, which encourage other customer to buy the product. Big companies create a blog in relation with the social network to give customer a wide area to discuss about product and give reviews. This way social network spread your brand awareness to millions of customer online (Cohen Prusak, 2001). 2.7 Engage customer interest: A social media website is ideally suited for product discussions, demonstrations, and showcasing of expertise and quality. Businesses can engage the interest of customers from a global market and build a powerful brand image. People will become fans of your website, product or business because they choose to; Make them feel comfortable with this decision by posting quality information. Talking about online business, social networking is a great opportunity to keep your site busy by attracting potential customer with well developed networking strategies. Organizations are already making use of new and creative way to utilize the massive popularity of various social media to promote their particular product. The additional benefit is the long-term impact on business revenue through brand management. Social media websites are just right for business marketers to spot potential customers (Eveland Bikson, 2007). But in order to get benefit from social networking, business owner should study to handle their social networking assets carefully. Most famous social networking sites like facebook, twitter and my space are the great for carrying your message to abroad. But new businesses must always remember that benefits from social networking solely include arduous work (Crane, 2009). 2.8 Summary: A social network is a social structure made up of individuals or organizations called nodes, which are connected by one or more specific types of mutuality, such as friendship, common interest, financial exchange, dislike relationships of beliefs, knowledge or prestige. It was initially intended to make friendship and stay connected with colleagues, but now days every businessman would have known how important social networking is for their business. Mainly online business has made social networking a priority as well. Premier Websites have made it possible for businesses to develop their contact lists, handle their relationships and created the ideas of viral marketing. It is because Shopping and social networking Web sites gather a lot of information about online users, and has become tremendously useful for companies to track and model consumer behavior. Businesses are looking to companies like Twitter, MySpace and Facebook to help companies to sell more products and services. Let s see how it makes an impact on your business in reality (Fararo Skvoretz, 2004). Chapter 3: Research Methodology Introduction: A research methodology enables the researcher to get the right direction in achieving the research aim and objectives. Therefore it is important for the researcher to understand the different research methods available and making the right selection of the appropriate research component to design the complete research methodology. This chapter provides the detailed explanation of the research methodology that has been used by the researcher for this particular research. The aim of this research is to analyze the impact of social networking website on brand promotion which requires a robust research methodology. Research Methodology: Before moving further, a research first needs to understand the difference between exploratory and explanatory research and make the appropriate selection between them. Exploratory research is useful where the research wants to conclude the research through in-depth and detailed discussion about the research objectives and findings of the research. On the other hand explanatory research is useful where the researcher conclude the research based on the key facts and using statistical measures without having in-depth discussions. Here the research wants to conduct the analyses to understand the impact of social networking websites on brand promotion therefore it requires statistical measures to conduct the impact analyses. Hence researcher has used explanatory research in this study. Research Design: There are the various authors who have provided the approach to design the suitable research methodology. However the most relevant research methodology design is given by Saunders et al (2003) by developing the research onion. Each layer of this research onion provided the research component and selecting the research components gives the complete design of the research. Research has used the research onion developed by Saunders et al (2003) for designing the research methodology. Description of selecting the research components by using research onion is provided in the following section. Research Approach: Research approach is chosen from the first layer of the research onion. A research can go for deductive, abductive or inductive research approach. In this research, researcher has used abductive research approach which enables the researcher to get the deeper understanding of research objective and need of correlating the literature with key findings of the research. Other research approaches such as inductive and deductive approach has been rejected by the research since both the approaches more focused towards the theoretical implications and less towards the practical implication of the research. Research Philosophy: Research can select the research philosophy by removing the second layer of the research onion. There are the two research philosophies such as positivism and interpretivism research philosophy. Interpretivism research philosophy is useful where the researcher interpret the study results using literature and less focused towards the practical implications of the research study. Since the research approach used by the researcher is abductive which requires the practical implication hence interpretivism research philosophy is irrelevant. In positivism research philosophy researcher only considers the practical implication along with the use of literature to be linked with research findings. Hence in this research, researcher has used the positivism research philosophy. Research Strategy: Research strategy can be chosen by removing third layer of the research onion. Research strategy enables the researcher to conduct the analysis and presenting the key findings of the research. In addition to this research decides on methods of data collection. A research can use survey questionnaire methods or face to face interview method to collect the data. It is essential to capture the views of marketing managers about the impact of social networking websites in brand promotion. Hence the research has used survey questionnaire method for collecting the data. Once the data is collected, a researcher needs to understand the way of conducting the analysis and presenting the data. In this research, research has used question by question analysis and drawn the conclusion. Research has used both the secondary and primary data in this research and method for each of type of data is described below: Data Collection Methodology: Secondary data is the data which is already existed in the published format. On the other hand primary data is the data which is not available and researcher collect the information using questionnaire method from the relevant respondents. In this study, researcher has collected both the secondary and primary data. The methodology description of collecting each type of data is provided below: Secondary Data: Secondary data in this research has been collected using various secondary sources such as academic journals which have been procured from the university library, books, news articles, web articles, company websites and general internet search. Secondary has been used to compile the literature in this research. Primary Data: In order to capture the view points of marketing managers towards the impact of social networking websites, the data has been collected using primary research. In primary research, researcher has prepared the quantitative questionnaire and administered the questionnaire using email. Others details of primary research is provided below. Target Respondents: Target respondents were marketing managers who must have knowledge about the social networking concepts and websites and responsible for preparing branding strategy for their companies. Sample Size: A total of 200 questionnaires were sent to the target respondents out of which 59 responses were received by the researcher. Therefore the total sample size of this study is 59. Sampling Methodology: Convenient sampling methodology has been used by the researcher for designing the samples in this study. In this research, the researcher already known to the screening and qualification criteria of the target respondents therefore the convenient sampling methodology is useful for this research study. Data Analysis: A researcher has used excel tool for analyzing the data. Each questionnaire responses are filled in Excel and developed a final data file. Researcher has used some basic statistical measures to analyze the data and key findings of the research has been presented using charts and graphs which have been prepared using Excel. Ethical Consideration Research Limitations: There are certain ethical issues that have been taken into consideration by the researcher. Researcher has followed the market research guidelines to meet the ethical challenges in this research such as disclosing the respondents names contact information as per the respondents consent, acknowledging the information sources, use of authenticated data sources and websites and meeting the university guidelines to avoid plagiarism. Some limitations faced by the researcher are access to the company information, coverage of sample size and reach out to the target respondents.

Relationships in Shakespeares As You Like It Essay -- Shakespeare As

Relationships in As You Like It      Ã‚   "Pronounce that sentence on me, my liege. I cannot live out of her company"(Shakespeare quoted in Norton Anthology 1611). Who made these remarks about the dear Rosalind, was it Celia, the one whom she calls 'coz', or is Orlando the man that she is in love with? The question then becomes if Celia said these words what was her meaning. Is it that Celia is attracted to Rosalind as more than a friend or is this just an example of the female friendships of the time? This is a look at the different dynamics of relationships during the Renaissance. Those relationships of female friends, male bonding and homoeroticism in "As You Like It".    During the Renaissance the friendship between females was very important. At this time in history there came a time when a woman was no longer considered attractive to a man. When she reaches this point the friendship that she forms between herself and another female takes the place of a marriage. "The female friendship seems to appear in a specifically social form of female chastity which revises the characteristic masculinity of friendship rhetoric in the period" (Shannon 658). An example of the friendship that exists between Celia and Rosalind in "As You Like It" can be found in Act 3 scene 4 lines 1-5:    Rosalind: Never talk to me. I will weep." Celia: Do, I prithee, but yet have the grace to consider that tears do not become a man Rosalind: But have I not cause to weep? Celia: As good cause as one would desire; therefore weep (Shakespeare quoted in the Norton Anthology 1634)    In this conversation Celia takes on the masculine role even though it is Rosalind that is dressed as a man. Celia is very strong at a point... ...ts are still present. It is a difficult situation to state if a relationship is truly erotic or if it is only the views that our modern society is placing on it. A society in which sex sells and it doesn't matter who the relationship is between.    Works Cited Sedgwick, Eve. Between Men: English Literature and Male Homosocial Desire. New York. Columbia Univ. Press1985 Shannon, Laurie. Emilia's Argument: Friendship and 'Human Title' in The Two Noble Kinsmen. ELH 64.3 (1997) 657-682 Strout, Nathanial. As You Like It, Rosalynde, and Mutuality. SEL Studies in English Literature 1500-1900 41.2 (2001) 277-295 Traub, Valerie. The Renaissance of Lesbianism in Early Modern England. GLQ: A Journal of Lesbian and Gay Studies 7.2 (2001) 245-263 Walen, Denise. Constructions of Female Homoerotics in Early Modern Drama. Theatre Journal 54.3 (2002) 411-430