The Impact of using New Technology in Art Exhibitions Dissertation

The Impact of using New Technology in Art Exhibitions - Dissertation Example The traditional exhibition industry has been altered with the addition of technological dynamics. Technology in this field has not only enhanced the emotional expression of art but also made networking more efficient. It has affected the way viewers observe and appreciate art and exhibitions. It has even widened the spectrum of viewers by creating the interest of more and more people. Advancements in technology offer many benefits to the museum industry but these benefits are accompanied by challenges as well. The plans of Minsheng Art Museum can shed some light on the impact of modern technology on its business. This impact may not necessarily be for the best and this will be analyzed later in the paper. Technology has greatly influenced our lifestyle and will continue to do so in the future; therefore, its impact cannot be ignored. Minsheng Art Museum has introduced several innovative methods in its business of exhibitions. These technological methods involve the use of Ipad, Itouc h and Iphone and their relevant applications. Moreover, the museum’s management has initiated contact with Apple to promote its business and Apple has orally assured its support. This cooperation will give birth to a fully digital art gallery that will include guidance system, app client software, on-line exhibitions and virtual exhibitions. This plan is still in the early stages therefore the precise details are unavailable. However, the museum has already started using official micro-blogging. The idea of using the cellular technology springs from the growing interactive relationship between the audience and their high-tech cell phones. The experience of art galleries and exhibitions can be encompassed in this user-phone interaction and that it how it will be promoted among cellular users. Cell phones have become more personal in nature in this modern day and age. Moreover, they do not just serve the purpose of establishing contact with fellow humans. Cell phones have now e ntered a whole new era where they have become high-tech machines. These machines hold great importance to their holders as they represent their personalities. Cell phones have become so advanced that they can even serve the purpose of a mini computer. All of these attributes make cell phones the ideal candidate to promote art and history. Museums have the opportunity to use this technology to provide their audience with a virtual experience of what they have to offer. Apple products have become extremely popular among the youth as it offers a wide range of applications. These applications present a great opportunity to exhibition curators. Museums can use these applications to spread their message. This message in turn promotes the museum and attracts more people. The museum has resorted to the use of online social media for marketing as well. Facebook and twitter could not be used in China so that is why the museum uses Weibo which is an online social media website like Facebook. T he museum promotes its exhibitions through Weibo. This is similar to the use â€Å"What’s app† in Iphone. Iphone or Ipod applications can be used as navigator for the exhibition. This technology is already available in Iphone but the key is to know how to use it to promote this business. These applications can serve their purpose by helping the audience make up their opinion about the exhibition. The museum can provide information on the content of the exhibition on such Iphone applications. This was the audience can