Management of Change Assignment Example | Topics and Well Written Essays - 250 words

Management of Change - Assignment Example The company earned big profits in depression years and recently the earned profits were $ 22 million in 2006, $ 32 Million in 2007 and $ 45 Million in 2008. Due to technological revolutions of 21st century, the new CEO is interested in making the company a major player in communication arena. The company has changed focus from water-based civil projects due to dwindling revenue opportunities and is currently bidding the National Broadband Network. H&J lacks fundamental business systems unlike competitors like Foxtel and Telstra. Shareholders are unhappy and fear lack of strategic direction and loss in market share. The consultants have found that H & J failed to plan for the change. I believe the company should conduct a more orderly move in to communications. After assessing the scope of the change through identifying the change requirements such as the number of new staff required, the processes and technology, H & J can utilize John Kotter’s model of change management in moving to the communication arena. The following eight steps are critical in the change management process. This step will entail outlining the need for the change. The step entails developing a shared view of current business situation and ensuring a shared vision for the future. The management must be capable must outline the current scenario of declining opportunities in water-based projects and outline the opportunities that exist in the communication arena due to technological advancements. The management must examine the opportunities, threats and conduct honest discussion with stakeholders about the proposed change (Kotter 1996). The management must identify a team of influential people in the organization such as committed shareholders who can drive the change. This stage requires good leadership skills and emotional commitment of the leaders of the various stakeholders in the company.